This is NOT ok

In Hollywood, trends rarely die.

And right now, the industry is revisiting one of its most controversial aesthetics: the ultra-thin, waif-like look popularised by Kate Moss that dominated the 1990s.

But there is something more sinister going on this time around, a harshness and darker edge to some of the celebrity images we’ve seen coming out lately.

It is impossible to ignore how rapidly body shapes in Hollywood seem to be shrinking in sync. 

Some of the photos I have seen lately have made me feel incredibly uncomfortable, especially as a mum to two young and impressionable girls.

These celebrities are looking emaciated and spaced out.

And no matter how hard Demi Moore will try to tell you that she simply does pilates and eats lots of kimchi, the truth is this extreme form of thinness is down to extreme appetite suppression.

Newsflash: Going to pilates will never make you this thin. 

The troubling question isn’t whether thinness is inherently bad. Bodies are naturally diverse, and some people are thin without effort.

The issue is when an entire industry appears to converge on a single, increasingly narrow ideal. Historically, when Hollywood shifts, the ripple effects are immediate.

Young fans internalise what they see. Fashion brands recalibrate sizing. Influencers pivot their content. The algorithm rewards the aesthetic.

In the 90s, the waif look coincided with rising eating disorder rates and a cultural normalisation of deprivation.

I remember reading a magazine article once, where a catwalk model said she ate tissues to suppress her appetite.

It took years of advocacy, medical awareness, and cultural reckoning to widen the definition of beauty.

So to now swing back - but worse - is not only troubling, but dangerous. It’s reckless.

And what’s also different this time is the medicalisation of thinness.

Appetite suppression is no longer whispered about in tabloids; it’s discussed in terms of prescriptions and hormone regulation.

It’s another Hollywood trend that seems to have become so normalised.

But what shouldn’t be normalised is our tolerance for unrealistic standards disguised as fashion.

Because the glamorisation of being unhealthily thin is just not ok.